With his Southern drawl and soulful production, Mississippi MC/producer Big K.R.I.T. has been called the natural successor to Southern hip-hop legends like Outkast, UGK, and Scarface. His triumphant new album 4eva Is A Mighty Long Time serves as the long-awaited follow-up to 2014's Cadillactica and documents the duality of life, divided into candid songs from the vantage point of Big K.R.I.T. The artist and Justin Scott the person. Debuting at No. 7 on the Billboard Top 200 Chart on the strength of the trio of hit singles "Confetti," "Keep The Devil Off" and "Aux Cord," the album also finds K.R.I.T. collaborating with the likes of T.I., Lloyd, Bun B, Pimp C, CeeLo Green, Sleepy Brown, Joi, Jill Scott, Keyon Harrold, Bilal, Robert Glasper, Kenneth Whalum and Burniss Earl Travis II.