Hailing from northeast England, Fender is a British songwriter with a penchant for euphoric, hard-hitting guitar anthems. Bursting onto the scene with a BRITs Critics' Choice win in 2018, his first two albums, Hypersonic Missiles (2019) and Seventeen Going Under (2021), both debuted at #1 on the UK chart and earned Platinum status. With over 2 billion global streams, he has headlined stadiums in Newcastle and at major festivals like Reading/Leeds, while also supporting icons like The Rolling Stones and Bruce Springsteen. If?Seventeen Going Under?was his "coming of age" album, People Watching is his next step - colorful stories and observations of everyday characters living their everyday, but often extraordinary, lives. Sam produced People Watching alongside bandmates Dean Thompson and Joe Atkinson over two years, working first in London in 2023 with producer Markus Dravs, and then early in 2024 in Los Angeles with Granduciel.